The Whisky Wheels Story

Driving Results for Bespoke Whisky Tour Experiences

Every great journey starts with the right direction, and for Whisky Wheels, that meant turning wasted ad spend into well-aged performance.

As a Scottish tour provider offering tailored whisky experiences, their campaigns were running, but not efficiently. Conversion tracking was inaccurate, Smart campaigns were underdelivering, and a Max Clicks bidding strategy was draining the budget without real returns.

We came in to change that.

What Wasn’t Working

It wasn’t the product, it was the process. Here’s where things were falling short:

  • Conversions weren’t being tracked properly; only page views were counted
  • Smart automated campaigns were underperforming
  • Max Clicks bidding limited control and efficiency
  • Wasted budget on low-value clicks
  • No reliable data for optimisation or scaling

Who Is Whisky Wheels?

Whisky Wheels is a Scottish tour company offering bespoke whisky-tasting experiences across Scotland’s most iconic distilleries. Known for crafting unforgettable journeys for whisky lovers worldwide, they needed their digital campaigns to reflect the same level of precision, care, and expertise that define their tours.

Our Fix: Track Smarter, Spend Better

We rebuilt from the ground up, focusing on data accuracy, smarter automation, and strategic optimisation.

  • Properly configured conversion tracking to capture both leads and sales
  • Implemented Enhanced Conversions and Google Consent Mode
  • Built comprehensive Search campaigns designed for growth
  • Introduced Smart Bidding, shared budgets, and portfolio bidding with a Maximise Conversions strategy

By establishing a clean data foundation and strategic bidding structure, Whisky Wheels could finally see, and scale what worked.

What Success Looks Like

In Just 3 Strategic Months: Here’s What Changed. Dramatically.

With stronger tracking, refined bidding, and cleaner data, Whisky Wheels turned inefficient campaigns into a performance engine that delivers, sip by sip.

Conversions Poured In
Quarter-over-quarter increase in conversions
Engagement Soared
Increase in click-through rate, rising from 11.27% to 18.40%
CPA Efficiency Unlocked
Reduction in CPA, even with a 39% increase in ad spend
Data Foundation Rebuilt
Tracking Accuracy Restored

“The PPC Team has significantly improved our campaign performance. We’ve seen a noticeable rise in both enquiries and sales.”

– Brand Testimonial

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