Frequently asked questions
New Advertisers
Simple: PPC (Pay-Per-Click) gets you seen fast. It’s used to drive traffic, leads, or sales by putting your business in front of the right people at the right time.
Very — if done right. Targeted ads, clear goals, and regular optimisations mean PPC can deliver fast, measurable results.
You’ll usually start seeing traffic within days. Strong, consistent results tend to build over the first few weeks as data rolls in and campaigns are fine-tuned.
Definitely. PPC is a great way to get in front of your audience early, test what works, and grow fast without wasting budget.
Absolutely. With smart targeting and budget control, small businesses can punch well above their weight with PPC.
Google Ads is PPC — but PPC can also include other platforms like Bing and Facebook. We usually start with Google Ads unless you need something different.
Yes — but with a better strategy. Many first attempts fail because of poor targeting, wrong messaging, or lack of optimisation. We focus on building campaigns that actually perform.
Our Service
Our process is entirely email-based, ensuring fast responses and efficient communication without unnecessary meetings.
There isn’t one. Our low-cost model focuses on delivering essential services without the expensive extras, making professional PPC management accessible to smaller businesses.
Everything you need to hit the ground running — campaign build, tracking setup, ad copywriting, and making sure you’re properly set up for success from day one.
We require a minimum 3-month commitment with a 30-day notice period if you wish to discontinue our services.
No agency can guarantee specific results — and if they do, be cautious. What we do guarantee is full effort, smart strategy, and ongoing optimisations to give you the best chance of success.
We can absolutely take over your existing account. We’ll audit what’s already there, keep what’s working, fix what isn’t, and build from there — no need to start from scratch.
Cost/Budget
There’s no one-size-fits-all answer. We usually recommend starting with at least £500/month in ad spend to gather meaningful data and drive consistent results. We’ll help you build a plan that matches your goals and budget.
It depends on your industry, competition, and targeting. Some clicks cost less than £1, others much more. We’ll help you set realistic bids to get the best value for your budget.
It can over time, especially if competition heats up. But smart management — like better targeting, ad quality improvements, and regular optimisations — helps keep your costs under control.
No — your ad spend is paid directly to platforms like Google or Bing. We only charge for our management service.
Conversions & Reporting
We can track just about anything: purchases, form submissions, phone calls, newsletter signups — you name it.
Simple — by tracking your conversions against your ad spend and business goals. We’ll help you set up the right tracking to make it easy to see what’s working (and what’s not).
You’ll get a clear, straightforward KPI report showing clicks, conversions, spend, cost per conversion, and recommendations for next steps.
Ready to grow smarter, not harder?
Our free PPC audit service gives you the details you need to understand how your account can be improved.