The Catering Packs Story

Turning Tracking Issues into Tangible Growth

Catering Packs, a wholesale food and beverage supplier, was missing out on key performance insights due to tracking issues caused by an incorrect consent setup.

Purchases and revenue data weren’t being properly recorded, leaving campaigns under-optimised and underperforming. Combined with manual bidding and a standard Shopping setup, scaling efficiently just wasn’t possible.

We stepped in to fix the foundation, and the results came fast.

What Wasn’t Working

Before we stepped in, Catering Packs faced several performance blockers:

  • Purchases and revenue weren’t being tracked correctly due to consent setup errors
  • Manual bidding limited campaign performance and growth potential
  • Standard Shopping campaigns offered little room for optimisation
  • No clear visibility into what was driving conversions or value
  • Campaign budgets weren’t being allocated efficiently across top-performing products

Who is Catering Packs?

Catering Packs supplies a vast range of food and beverage products in bulk quantities to businesses and retailers across the UK. Known for their variety, affordability, and reliable service, they needed their online performance to reflect their strong market position.

Our Fix: Track Better, Bid Smarter

The first step was to rebuild their tracking foundation. Here’s what we did:

  • Properly configured Enhanced Conversions to capture accurate purchase data
  • Implemented Google Consent Mode to ensure compliance and restore visibility
  • Rebuilt campaigns using Performance Max, optimised for conversions and value
  • Shifted away from manual bidding to Smart Bidding strategies focused on revenue growth

By rebuilding their data foundation and introducing automation that learns from accurate performance signals, we helped Catering Packs see measurable, scalable growth.

What Success Looks Like

In Just 2 Strategic Months: Here’s What Changed. Dramatically.

With tracking fixed and automation unlocked, Catering Packs could finally see the full picture—and start scaling with confidence.

Conversions Doubled Up
Month-over-month increase in conversions
Revenue Grew Sharply
Month-over-month revenue growth
Ad Spend Efficiency Improved
Reduction in cost per conversion while maintaining higher sales volume
Tracking Accuracy Restored
Reliable, compliant, and actionable data

“We’re really pleased with the results so far!”

– Brand Testimonial

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