The Sisawool Story

Building a Solid Foundation to Scale a Sustainable Brand

Sisawool, a UK-based manufacturer and supplier of natural-fibre insulation and soundproofing materials, came to us with a clear goal—to scale ad spend by 50% and drive more online sales.

But their Google Ads account wasn’t ready for growth. The initial setup was weak, tracking was incomplete, and there was very little historical data to work with. Without fixing the foundation, scaling would only multiply inefficiencies.

We came in to fix that.

What Wasn’t Working

Before we could scale, we had to rebuild. Here’s what we found:

  • Poor account setup with limited historical conversion data
  • Inaccurate purchase tracking, causing unreliable revenue reporting
  • Underperforming Performance Max campaign due to incomplete optimisation
  • No clear framework to support a 50% increase in ad spend
  • Overlapping keyword targeting causing inefficiencies and wasted spend
  • Lack of testing and optimisation meant valuable insights were being missed
  • Ad copy and extensions weren’t aligned with the brand’s sustainable positioning

Who is Sisawool?

Sisawool produces sustainable, natural-fibre insulation and soundproofing solutions—combining eco-conscious materials with high thermal and acoustic performance. As a growing brand in the sustainable construction space, they needed digital campaigns that reflected their quality and supported ambitious sales goals.

Our Fix: Track Accurately, Scale Intelligently

We started by rebuilding the core of the account—tracking. Once data accuracy was restored, we optimised and expanded campaigns to drive consistent, profitable growth. Here’s what we did:

  • Fixed and verified purchase tracking to ensure accurate conversion and revenue data
  • Optimised the existing Performance Max campaign following best practices
  • Launched new Search campaigns to reach broader, high-intent audiences
  • Gradually increased ad spend in alignment with conversion growth

By solving technical gaps and introducing intelligent bidding and structured campaign builds, we helped Sisawool see results that finally matched their potential.

What Success Looks Like

In Just 3 Strategic Months: Here’s What Changed. Significantly.

With solid tracking and smarter campaigns in place, performance quickly improved across the board.

Month 1 Boost
Increase in conversions with only a 29% increase in ad spend
3-Month Milestone
Revenue growth by month three
Efficiency Gains
Drop in CPA
Return Amplified
ROAS achieved (from 0.5x to nearly 3.5x)

“The PPC Team transformed our account. Conversions are up, the CPA down, and revenue skyrocketed. Couldn’t recommend them more!”

– Brand Testimonial

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