The Doctor Essentials Story

Every successful campaign starts with clear and solid data

Doctor Essentials, an online retailer of medical supplies for healthcare professionals and clinics, had a strong product line but weak visibility into performance. Their tracking setup was flawed—sales and revenue data were incomplete or incorrect, making it nearly impossible to scale effectively. Campaigns were being run on standard Google Shopping with manual bidding, limiting both growth and optimization. Without a reliable foundation, their advertising was underdelivering and underperforming.

We came in to fix that.

What Wasn’t Working

Scaling wasn’t the problem. The setup was. Here’s what needed fixing:

  • Inaccurate sales and conversion data skewed performance insights
  • Limited ability to optimise for conversions or value at scale
  • Reliance on standard Shopping campaigns restricted reach and automation
  • Missing key tools for accurate tracking and compliance
  • No reliable foundation for decision-making or scaling efforts

Who is Doctor Essentials?

Doctor Essentials is a UK-based ecommerce brand providing high-quality medical supplies to clinics and health professionals. They’re known for fast delivery, reliability, and competitive pricing—but their digital ads were underperforming due to poor tracking and outdated campaign strategies.

Our Fix: Track Better, Bid Smarter

Once we knew what was broken, we got to fixing. Here’s what we did to set things right:

  • Corrected and verified sales and revenue tracking
  • Implemented Enhanced Conversions and Consent Mode
  • Transitioned from Standard Shopping to Performance Max
  • Introduced Smart Bidding to focus on conversion value

By solving technical gaps and introducing intelligent bidding, we helped Doctor Essentials see results that finally matched their potential.

What Success Looks Like

In Just 3 Strategic Months: Here’s What Changed. Dramatically

With solid tracking and smarter campaigns in place, performance quickly improved across the board.

Quick Campaign Boost
Sales Increase
Optimized Ad Spend
ROAS Improvement
Revenue Surge Period
Revenue Growth
Data Foundation Rebuilt
Tracking Accuracy Restored

“The PPC Team quickly fixed our tracking issues and completely transformed our campaigns. In just three months, our sales and revenue saw huge growth, and our ROAS improved by 72%.”

– Brand Testimonial

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