The Whitebox Architecture Story

Building a Digital Presence for a Boutique Architecture Studio

Whitebox Architecture, specialists in luxury residential and creative commercial projects across Cheshire and the Wirral, had no prior experience with Google Ads and only a modest budget to start with. Despite offering bespoke architectural services and an impressive design portfolio, their online visibility was low, and inbound enquiries were inconsistent. With no established data, audience insights, or campaign structure in place, the challenge was to build a high-performing lead generation system from scratch, one that could attract serious clients while making every penny of their limited budget count.

We came in to make every click count.

What Wasn’t Working

Before we stepped in, Whitebox Architecture faced the same challenges many small studios do when venturing into paid advertising for the first time:

  • No previous Google Ads experience or historical conversion data to build on
  • A limited monthly budget with little room for testing inefficiencies
  • Low online visibility in a competitive local market
  • No tracking setup to measure leads or form submissions accurately
  • Unclear targeting across search terms and audience intent

Who is Whitebox Architecture?

Whitebox Architecture is a boutique design studio known for its luxury residential and creative commercial spaces across Cheshire and the Wirral. Their work blends aesthetic precision with functional innovation, but their online visibility didn’t reflect their design quality, until The PPC Team stepped in.

Our Fix: Build Smart, Target Precisely

We focused on creating a strong digital foundation that would support growth from day one. Here’s what we did:

  • Set up a complete tracking system, implemented GTM tags, configured GA4 goals, and set up conversion actions in Google Ads
  • Built a tailored Search campaign targeting high-intent audiences in their key service areas
  • Developed refined ad copy and structured ad groups to highlight architectural services and local relevance
  • Closely monitored data from the first few weeks to quickly identify winning search terms and improve efficiency

By combining precise targeting, efficient spend management, and ongoing optimisation, we helped Whitebox Architecture establish a reliable flow of enquiries without exceeding their budget.

What Success Looks Like

In Just 3 Strategic Months: Here’s What Changed. Dramatically

With solid tracking and smarter campaigns in place, performance steadily improved month over month.

Performance Lifted Fast
Increase in conversions by month two
Efficiency Unlocked
Rise in conversion rate by month three
Budget Impact Improved
Reduction in cost per acquisition
Data Foundation Rebuilt
Tracking Accuracy Restored

“As a complete beginner to Google Ads, The PPC Team made everything easy. Leads started coming in quickly and results keep improving. Great experience!”

– Brand Testimonial

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