The Pool Cleaners Story

Reigniting Revenue Ahead of Peak Season

The Pool Cleaners, an online retailer of pool and hot tub products, had previously seen success with The PPC Team during Spring and Summer 2024. However, after taking campaign management in-house during the off-season, they returned to us in March 2025 with performance at an all-time low. Their ROAS had dropped sharply, visibility had declined, and sales momentum had stalled, all just as peak season was about to begin.


The mission was clear: recover performance fast and rebuild scalable growth before summer demand surged.

We came in to fix that.

What Wasn’t Working

Performance had taken a dive. Here’s what needed turning around:

  • ROAS had dropped significantly after in-house management.
  • Campaign structure was inconsistent, limiting automation and reach.
  • Tracking accuracy was uncertain after multiple edits to the account.
  • Budget allocation didn’t reflect seasonality or product demand trends.
  • The account lacked testing of new Performance Max strategies.

Who are The Pool Cleaners?

The Pool Cleaners is a UK-based ecommerce brand offering a wide range of pool and hot tub supplies, from cleaning chemicals to accessories and maintenance kits. They’re known for quality products, expert advice, and reliable delivery across the UK. With strong seasonal demand, timing and performance are critical to their success.

Our Fix: Reactivate, Rebuild, and Scale

We focused on rebuilding structure and restoring efficiency, fast. Here’s what we did:

  • Verified that purchase tracking was fully functional in both Google Ads and GA.
  • Reactivated the original, high-performing Performance Max campaign paused during in-house management.
  • Launched a new PMax campaign to expand reach and recapture lost traffic.
  • Optimised bid strategies to focus on profitability and growth.
  • Gradually scaled budget as ROAS improved month over month.

By restoring the right campaign structure and data integrity, we helped The Pool Cleaners bounce back just in time for peak season.

What Success Looks Like

In Just 2 Months: Here’s What Changed. Dramatically.

With reactivated campaigns and refined bidding, performance quickly turned around across the board.

Fast Recovery
Sales Growth (Month 1)
Revenue Surge
Revenue Increase (Month 1)
Efficiency Boost
ROAS Improvement (Month 1)
Scaling Smartly
Ad Spend Increase (Month 2) with ROAS Maintained

“We came back to The PPC Team struggling with ROAS, and they turned things around fast. Sales and revenue have surged, and we’re heading into peak season with real confidence. Brilliant work!”

– Brand Testimonial

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