THE DOLCE LTD SToRY


Every Optimised Campaign Starts With Clear Tracking and Smarter Targeting

Dolce Ltd had a solid reputation and a strong service offering, but their digital advertising was underperforming. Poor campaign structure, inaccurate tracking, and low-quality keyword targeting made it nearly impossible to assess performance or make confident, data-led decisions. As a result, their campaigns lacked the efficiency and scalability needed to support business growth.

That’s where we came in.


What Wasn’t Working

They weren’t struggling with demand, they were struggling with clarity. Here’s what needed attention:

  • Missing GTM setup led to incorrect or missing conversion tracking
  • 82% of keywords had a low Quality Score
  • High lost impression share due to low ad rank
  • Weak ad relevance across campaigns

Who Is Dolce Ltd?

Dolce Ltd is a family-run school meals provider operating across the UK.
With a commitment to nutritious, freshly prepared food and a bespoke ordering system for parents, Dolce has grown to serve hundreds of schools nationwide. Their emphasis on service quality and digital convenience sets them apart.


Our Fix: Target Smarter, Track Better

We cleaned up the clutter and focused on what mattered most—accuracy and intent. Here’s how we fixed it:

  • Installed Google Tag Manager and implemented Enhanced Conversions
  • Rebuilt lead tracking for complete accuracy
  • Expanded keyword coverage via detailed STR analysis
  • Wrote custom ad copy tailored to new keyword groups
  • Improved Quality Scores and reduced lost impressions

By tightening tracking and refining targeting, we helped Dolce Ltd hit their CPA targets while scaling their ad spend by over 150%, without losing efficiency.

What Success Looks Like

In Just 3 Strategic Months: Here’s What Changed. Precisely

By fixing their tracking and sharpening campaign quality, Dolce Ltd finally had the visibility to spend with confidence, and the performance to prove it.

Optimized Ad Spend
Monthly Ad Spend Scaled
Campaign Quality Boost
Low Quality Score Keywords
Visibility Gain
Search Lost Impression Share
Data Foundation Rebuilt
Tracking Accuracy Restored

Before working with the PPC Team, our tracking was inaccurate, and we had no clear view of our ad performance. They set up GTM, corrected our conversion tracking, and helped us hit our CPA targets from the very first month.

– Brand Testimonial

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