The Packaging club Story

The First Step Was Finding the Leaks

The Packaging Club was relying heavily on standard Shopping campaigns with manual bidding, a setup that offered limited scalability and minimal optimisation. Their existing Performance Max campaigns lacked both audience signals and creative assets, which meant the campaigns weren’t reaching the right people or making a strong enough impact when they did. Additionally, with no ad scheduling in place, the budget was spread too thin across low-converting hours, missing opportunities during peak performance times. As a result, their ROAS remained stubbornly below 1, making profitable growth difficult to achieve.

That’s where we stepped in, to build a smarter, more strategic foundation for scalable success.

What Wasn’t Working

Before our intervention, the company’s campaigns were underperforming due to a lack of structure and strategic insight. Key inefficiencies were holding back results and driving up wasted spend.

  • Manual bidding in standard Shopping campaigns limited scale
  • Performance Max campaigns lacked audience signals and compelling creatives
  • No ad scheduling meant budget was spent inefficiently throughout the day
  • ROAS was consistently below 1, making growth unsustainable

Who is The Packaging Club?

The Packaging Club is a leading eCommerce store specializing in postage and packaging supplies for individuals and businesses across the UK. With a wide range of essential materials and quick delivery, they’ve earned a solid reputation in the logistics and fulfilment space.

Our Fix: From Manual to Maximized

We completely rebuilt the account with fresh Performance Max campaigns and layered in search for high-intent visibility.

  • Implemented Smart Bidding to optimize for conversions
  • Used historical time-of-day data to fine-tune ad scheduling
  • Reallocated budgets to high-performing segments
  • Introduced better creative assets and audience signals

By closing campaign gaps and implementing data-driven strategies, we helped The Packaging Club unlock greater efficiency, scale sales, and achieve the return on ad spend they’d been missing.

What Success Looks Like

In Just 3 Strategic Months: Here’s What Changed. Dramatically

The impact was clear and quick. With a smarter strategy and sharper execution, The Packaging Club saw major gains across the board, in just a single quarter.

Quick Campaign Boost
Sales Increase
Optimized Ad Spend
ROAS Improvement
Revenue Surge Period
Revenue Growth
Data Foundation Rebuilt
Tracking Accuracy Restored

“The PPC Team completely turned things around for us. As a result, our sales, revenue, and ROAS have all seen major improvements. We’re really happy with the progress!”

– Brand Testimonial

Ready to grow smarter, not harder?

Our free PPC audit service gives you the details you need to understand how your account can be improved.

Get My Free PPC Audit