The parcel broker Story

Every Successful Campaign Starts With Smart, Targeted Strategy

Parcel Broker, a trusted provider of international shipping and courier services, was pouring ad spend into campaigns that weren’t configured to perform. Poor location and language targeting, combined with Max Clicks bidding, meant they were attracting irrelevant traffic and missing high-converting opportunities. Performance Max assets were underperforming, and ad groups lacked the structure needed for clarity and control.

We came in to fix that.

What Wasn’t Working

Performance wasn’t the issue, inefficiency was. Here’s what needed fixing:

  • Incorrect location and language targeting diluted ad relevance
  • Max Clicks bidding overspent on low-intent clicks
  • Broad search terms led to wasted spend and irrelevant traffic
  • Performance Max lacked compelling creative and structure
  • Campaigns weren’t organised for effective optimisation

Who is Parcel Broker?

Parcel Broker helps businesses and individuals ship parcels worldwide through a network of trusted courier partners. While their services were reliable, their Google Ads strategy was sending the wrong signals, costing them conversions and return on ad spend.

Our Fix: Rebuild Smarter, Convert Faster

Once we addressed the technical gaps, we rebuilt their campaigns for better precision and impact:

  • Corrected core campaign settings (location, language, bidding)
  • Expanded keyword targeting and added negatives from search term audits
  • Split campaigns into focused, granular ad groups
  • Introduced split testing for responsive search ads
  • Replaced underperforming assets in Performance Max with strong new creatives

By fixing foundational issues and implementing data-driven strategy,
we helped Parcel Broker turn waste into growth, and see stronger, lasting returns.

What Success Looks Like

In Just 3 Strategic Months: Here’s What Changed. Clearly

With the right structure, ad copy, and audience targeting in place, Parcel Broker’s results improved dramatically, especially on non-brand campaigns.

Search Performance Reboot
Non-Brand Sales in the First Month
Efficiency at Scale
Non-Brand ROAS, Month-over-Month
Revenue Multiplier
Non-Brand Revenue Lift After Optimisation
Data Foundation Rebuilt
Tracking Accuracy Restored

“Working with the PPC Team has been a game-changer. We’ve seen huge improvements in sales, revenue, and ROAS, and the results continue to grow.”

– Brand Testimonial

Ready to grow smarter, not harder?

Our free PPC audit service gives you the details you need to understand how your account can be improved.

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