The ECOUREA Story

Scaling Global Awareness for Environmental Control Solutions

ECOUREA, a worldwide supplier of environmental control solutions, wanted to expand visibility for their niche Urea Blending System across key global markets, including the UK, Ireland, the US, Canada, and the EU.

The challenge? They had never run Google Ads before. With no historical data or conversion framework in place, launching effective international campaigns required building everything from the ground up — strategy, tracking, and structure included.

We were up for it.

What Wasn’t Working

Before our collaboration, ECOUREA’s digital marketing efforts faced a few key roadblocks:

  • No historical conversion data to inform campaign optimisation
  • No Google Ads or GA4 tracking setup in place
  • Lack of structured ad campaigns targeting multiple regions
  • Limited brand awareness for their niche B2B product offering
  • No localized messaging or landing pages for different markets, reducing relevance and click-to-lead conversion rates

Who is ECOUREA?

ECOUREA supplies environmental control solutions to industrial and agricultural clients worldwide, specialising in systems such as Urea Blending that optimise efficiency and compliance. Their customers are technical, B2B buyers who need clear product information and proof of performance — which makes targeted, measurable advertising essential.

Our Fix: Build, Track, and Scale

We designed their paid search ecosystem from scratch, setting up robust tracking, market segmentation, and ad structures to drive measurable performance.

  • Refined and corrected GTM tag configurations for complete accuracy
  • Created key goals in GA4 and aligned them with meaningful conversion actions
  • Built a new Search Ads account tailored to ECOUREA’s product niche and global markets
  • Developed ad copy and structure optimised for international visibility and engagement

With strong data foundations and hyper-targeted messaging, ECOUREA could finally see, and grow global interest in their solutions.

What Success Looks Like

In Just 2 Strategic Months: The Results Spoke for Themselves

With a clean setup and sharp international targeting, ECOUREA’s paid media journey began with results most advertisers only dream of.

Global Reach Established
Increase in conversions after launch
Efficient Growth Achieved
Reduction in CPA across all target markets
International Visibility Gained
Key markets reached and performing
Qualified Enquiries Increased
Higher-quality leads from targeted search activity

“The PPC Team took the time to understand our objectives and built our account around them. Since launching the ads, we’ve seen a large increase in website enquiries.”

– Brand Testimonial

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