PPC

Learn essential rules for Google Ads compliance, avoid penalties, and navigate complex regulations for successful advertising in the UK.

Understand the key differences between mobile and desktop PPC targeting to optimise your advertising strategies for better results.

Page speed is crucial for PPC success, impacting ad costs, conversions, and overall campaign effectiveness. Learn how to optimise for better results.

Effective location targeting can significantly enhance your PPC campaigns, driving conversions and optimising ad spend by reaching the right audience.

Regular keyword performance audits are essential for optimising PPC campaigns, boosting ROI, and eliminating wasted ad spend.

Learn how to effectively use negative keywords in PPC campaigns to reduce costs, improve ad relevance, and boost conversions.

Learn how competitor benchmarking can enhance your PPC ROI through strategic insights and tailored analysis for the UK market.

Learn how to effectively forecast keyword performance in Google Ads to optimise your campaigns and maximise ROI with data-driven insights.

Learn how excluding specific audiences in PPC campaigns can enhance performance and reduce wasted ad spend for better ROI.

Explore the distinctions between offline and online attribution, their tracking methods, and how to optimise marketing strategies effectively.