The Best PPC Agencies in London (And How to Tell If They’re Worth It)
Choosing the right PPC agency in London can mean the difference between wasted ad spend and measurable growth. This article evaluates top PPC agencies in London based on certifications, client reviews, and ROI-focused services. From bespoke campaigns to advanced tracking tools, these agencies are equipped to help businesses thrive in a competitive market.
Key Highlights:
- Top Agencies: Includes The PPC Team, WebFX, Pearl Lemon, PPC Geeks, Loud Mouth Media, Novi.digital, ExpandX, ESA Digital, Pixated, and The SEO Works.
- Certifications: Most agencies hold Google Partner status, with some achieving Premier Partner or Platinum Certification.
- Services Offered: Ranges from Google Ads management, conversion rate optimisation, and multi-platform campaigns to AI-powered tools and e-commerce PPC.
- Client Feedback: Transparency, detailed reporting, and tailored strategies are common strengths.
- ROI Metrics: Focus on cost per acquisition (CPA), return on ad spend (ROAS), and revenue attribution.
Quick Overview:
If you’re looking for a PPC agency, focus on:
- Certifications: Google Premier Partner status is a strong indicator of expertise.
- Customised Services: Agencies with industry-specific experience often deliver better results.
- Transparent Communication: Detailed proposals and clear reporting are essential.
- Proven ROI: Look for agencies that prioritise measurable outcomes, such as improved conversions and reduced ad spend.
These agencies are among the best in London, offering tailored solutions to meet diverse business needs.
Watch This Before Hiring a Marketing Agency
1. The PPC Team
The PPC Team has carved out a niche in London’s bustling digital marketing scene by focusing solely on pay-per-click (PPC) advertising. Their mission? To deliver measurable growth for businesses. Every campaign they craft is tailored to the client’s specific industry and audience, ensuring a personalised approach that meets unique business needs. This focus on customisation forms the backbone of their service offerings.
Service Range
The PPC Team provides a wide array of PPC services aimed at maximising the return on every advertising pound spent. It all starts with a free PPC audit, where they assess the current campaign performance and identify areas for improvement. This audit typically includes competitor analysis, keyword research, and a deep dive into the account structure.
Their bespoke campaigns are built on precision targeting, using insights into behaviour, location, and timing to connect with the most relevant prospects. They also offer conversion rate optimisation services, designed to ensure that the traffic generated by their PPC efforts translates into meaningful results – whether that’s sales or leads.
To keep clients informed, their reporting focuses on business-critical metrics rather than superficial ones. Instead of just showing clicks and impressions, they highlight key indicators such as cost per acquisition, lifetime value ratios, and revenue attribution, aligning insights with commercial goals.
Certifications
The PPC Team’s expertise is backed by certifications from Google and Bing, the two major players in search advertising. These certifications aren’t just badges – they require ongoing education and adherence to strict performance standards, ensuring the team stays up to date with the latest platform changes and best practices.
From 1st July 2020 to 1st July 2021, the agency also held Platinum Certification, a recognition of their exceptional performance during that period.
ROI Metrics
When it comes to delivering results, the agency leaves no stone unturned. They use advanced conversion tracking software to make sure every pound spent is tied to measurable outcomes. Their attribution modelling captures the entire customer journey, from the first click to the final purchase or lead conversion. Plus, their transparent pricing structure ensures clients know exactly what they’re investing in and what they can expect in return.
2. WebFX
WebFX stands out in London’s digital marketing scene with its data-driven approach to PPC advertising. Their focus on precise audience targeting has earned them recognition, with TechnologyAdvice naming them "Best for data-driven PPC advertising with precise audience targeting". Let’s dive into what makes their services noteworthy.
Service Range
WebFX provides a broad range of PPC services that go far beyond simple campaign management. They leverage data insights to craft targeted campaigns and collaborate with leading advertising platforms to enhance their offerings.
"We’ve partnered with the best including Google, Facebook, Bing, and others, to deliver impactful digital marketing services to our clients." – WebFX
Their PPC services are designed to integrate seamlessly with wider digital marketing strategies. This ensures businesses can run campaigns across multiple channels that complement each other, rather than operating in silos. It’s a comprehensive approach that aligns PPC efforts with broader marketing goals.
Certifications
WebFX has earned Google Partner status, a testament to their expertise in Google Ads and digital marketing. Their account managers hold certifications in Google Ads and Google Analytics, demonstrating their proficiency in managing successful campaigns.
Additionally, their team pursues certifications from platforms like Hootsuite and HubSpot, showcasing their expertise beyond PPC advertising. This commitment to professional development ensures they stay ahead in a competitive industry.
"WebFX is a Google Partner, and our account managers have years of experience managing successful Google Ads campaigns for our clients." – WebFX
ROI Metrics
In a competitive market like London, WebFX’s analytical approach ensures that every pound spent on advertising delivers results. By tying ad spend directly to measurable business outcomes, they help clients maximise their budgets.
Their Google Partner status reflects their consistent performance and adherence to best practices, which often leads to more efficient campaigns and lower costs per conversion. With a strong emphasis on audience targeting, WebFX reduces wasted spend by focusing on relevant clicks. Their partnerships with major platforms also grant access to advanced targeting tools and beta features, giving clients an edge in competitive auction environments.
3. Pearl Lemon
Pearl Lemon is known for creating customised PPC campaigns that come with personalised support, ensuring their clients receive a service that aligns closely with their needs.
What They Offer
Their expertise spans multiple advertising platforms, including Google Ads, Microsoft Advertising, Facebook Ads, LinkedIn Ads, and Amazon PPC. Beyond managing campaigns, they focus on improving conversion rates by analysing landing pages, user behaviour, and conducting funnel audits. They also provide in-depth PPC audits, examining account structures, keyword performance, and budget allocation to uncover areas for improvement.
What Clients Say
Pearl Lemon’s approach combines data-driven insights with strategies tailored specifically for each client. Reviews highlight their commitment to clear communication and a thorough onboarding process. They invest time in understanding a client’s business goals, audience, and competition, ensuring campaigns are designed to achieve the desired outcomes.
How They Track Success
Their monthly reports break down crucial metrics such as cost per acquisition (CPA) and return on ad spend (ROAS). With advanced tracking for both e-commerce and offline conversions, they refine budgets by focusing on high-performing keywords and audiences, helping clients maximise their investment.
4. PPC Geeks
Client Reviews
PPC Geeks has earned glowing reviews from clients, who commend their organised approach to campaign management and their open, honest communication style. Many also appreciate the detailed audits conducted at the start of each project, which lay a strong foundation for success. Their monthly performance reports are another standout feature, offering clear insights and breaking down complex metrics into easy-to-understand terms. This helps clients make informed decisions about their advertising strategies.
Next, we’ll take a closer look at Loud Mouth Media and their approach, as we continue to explore some of London’s top PPC specialists.
5. Loud Mouth Media
Loud Mouth Media stands out as a full-service digital marketing agency, carving its niche in London’s bustling PPC landscape. Known for blending strategic insights with practical execution, they cater to businesses seeking a well-rounded approach to campaign management.
Service Range
Loud Mouth Media provides a broad spectrum of PPC services designed to meet the demands of London’s ever-evolving market. Their expertise spans search and display advertising, shopping campaigns, and even YouTube ads. They also bring PPC into harmony with SEO, social media strategies, and conversion rate optimisation, creating cohesive marketing efforts.
E-commerce PPC is one of their standout strengths, making them a reliable partner for online retailers aiming to boost their return on ad spend. On top of that, their in-depth competitor analysis and market research give clients a clearer understanding of their market position before launching campaigns.
Certifications
The agency holds Google Partner status, along with multiple Google Ads certifications, giving them early access to beta features. They are also certified in Microsoft Advertising and Facebook Blueprint, showcasing their multi-platform expertise.
Their team stays sharp by regularly updating their training to keep up with platform updates and best practices. Additionally, Loud Mouth Media is an active member of key marketing organisations, ensuring they remain on top of new trends and algorithm shifts.
Client Reviews
Clients often commend the agency for its transparent reporting, proactive communication, and quick response times. Many reviews highlight their knack for breaking down complex PPC strategies into simple, easy-to-understand explanations. This helps business owners grasp their campaign performance and make smarter budget decisions.
Their monthly reports also receive praise for being clear and insightful, offering clients a comprehensive view of their campaign results without bogging them down with unnecessary technical details.
Up next, take a look at Novi.digital’s unique approach to PPC.
6. Novi.digital
Novi.digital stands out in London’s PPC scene by blending cutting-edge technology with a commitment to ethical and sustainable practices. As a BCorp-certified consultancy, they prioritise both performance and responsible business operations.
Service Range
Novi.digital offers a wide array of services, with a strong focus on Google Ads management. Their approach is powered by AI and machine learning, supported by an impressive £100,000 investment in advanced tools. Beyond campaign management, their Google-certified team provides expert training to help businesses make the most of Google Ads.
Certifications
The agency boasts a team with Google Ads certifications, ensuring they stay at the forefront of industry standards through continuous training.
"Our Google-certified team is here to help." – Novi.digital
From 3 September 2020 to 3 September 2021, Novi.digital achieved Platinum Certification on ppccertification.com, reflecting their dedication to maintaining top-tier professional standards.
"As a BCorp-certified consultancy, we are committed to ethical, sustainable, and inclusive practices, ensuring our work aligns with both your goals and our shared values." – Novi.digital
ROI Metrics
Novi.digital’s significant investment in AI and automation directly impacts their clients’ results. Their advanced tools streamline campaign management, making processes more efficient and effective.
"We’ve invested over £100,000 in developing AI machine learning and automation software, making our certified team among the best." – Novi.digital
Their expertise has earned them multiple awards and a spot in the Top 6% of SEO Companies UK, cementing their reputation as a leader in digital marketing.
Next, we’ll take a closer look at ExpandX, a company that specialises in advanced scaling strategies for business growth.
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7. ExpandX
ExpandX has established itself as a prominent name in the world of advertising and marketing, earning recognition on a global scale.
Certifications
ExpandX Marketing & Web has been celebrated with numerous industry awards that underscore its expertise. In 2024, The Manifest ranked ExpandX as #13 out of over 1,000 agencies and placed it among the Top 3 in five different countries. That same year, they were honoured with a TechBehemoths Award for their exceptional social media marketing services, showcasing their dedication to delivering cohesive and impactful digital marketing strategies.
Such accolades are a testament to ExpandX’s ability to achieve measurable results, a crucial factor when choosing a PPC agency.
Client Reviews
ExpandX enjoys glowing client feedback, holding consistent 5-star ratings on Clutch. Additionally, The Manifest lists them as one of the most reviewed global leaders in advertising and marketing. This reflects not only the volume of their projects but also the high quality of their work.
Service Range
Specialising in PPC management, ExpandX stands out for its ability to handle complex, multi-market campaigns. Their Top 3 ranking across five countries highlights their skill in supporting brands aiming to grow internationally, making them a strong choice for businesses looking to extend their reach beyond the UK.
Next, take a closer look at ESA Digital’s innovative approach to PPC management in London.
8. ESA Digital
ESA Digital focuses on PPC management and provides a range of integrated digital marketing services based in London.
What They Offer
ESA Digital runs PPC campaigns across platforms like Google Ads, Microsoft Advertising, and social media channels such as Facebook and LinkedIn. Their expertise doesn’t stop there – they also handle SEO, social media marketing, and web development. From the initial setup to ongoing campaign refinement, they ensure every project gets hands-on, tailored attention.
What Clients Say
Clients frequently praise ESA Digital for their clear communication and detailed monthly reports, which break down campaign performance and spending. Many also highlight their strong grasp of London’s local market dynamics, making their approach particularly effective.
Next, let’s take a closer look at Pixated’s creative approach to PPC management.
9. Pixated
Pixated, a PPC agency based in London, has built a reputation for sticking to industry best practices. The team holds certifications from both Google and Bing, ensuring they remain up-to-date with the latest platform changes. Their certified PPC specialists focus on running campaigns that deliver strong results.
Next, let’s take a closer look at The SEO Works and how they approach PPC management.
10. The SEO Works
Based in Sheffield, The SEO Works offers a range of PPC management services tailored for London businesses. By combining data-driven insights with a blend of PPC and SEO strategies, they provide a well-rounded approach to search marketing.
Services Offered
The SEO Works delivers PPC services across multiple platforms, including Google Ads, Microsoft Advertising, and social media channels like Facebook, Instagram, and LinkedIn. They focus on areas such as search, display, e-commerce, and B2B lead generation. Their approach integrates PPC with SEO, creating a unified strategy to maximise visibility and results.
Industry Accreditations
The agency holds Google Partner status and boasts several Google Ads certifications. Additionally, they are accredited by Microsoft Advertising, showcasing their expertise in managing campaigns across these platforms.
What Clients Say
Clients frequently commend The SEO Works for their transparent communication and detailed reporting. Monthly strategy calls and performance reports are often highlighted as particularly helpful, breaking down complex PPC concepts into straightforward insights. Many reviews also mention the proactive nature of their account managers, who actively seek opportunities to optimise campaigns and suggest strategic improvements.
Focus on ROI
The SEO Works places a strong emphasis on conversion tracking and attribution modelling. By mapping out the customer journey, they help businesses allocate budgets more effectively. This focus on measurable results provides a clear framework for assessing the strengths and challenges of London’s leading PPC agencies.
Pros and Cons
Here’s a quick look at the strengths and weaknesses of The PPC Team:
| Agency | Pros | Cons |
|---|---|---|
| The PPC Team | – Offers a free PPC audit – Highly targeted ad strategies – Detailed competitor analysis – Conversion tracking tools that provide measurable outcomes |
Conclusion
When selecting a PPC agency, focus on their expertise, track record, and how well they align with your business goals. The agencies highlighted here have shown high levels of client satisfaction, with most achieving impressive Clutch ratings of 4.7 to 5.0 out of 5.
It’s also worth prioritising agencies with credentials like Google Premier Partner status. Out of over 1,651 Google partner agencies in the UK, only 173 are Google Premier Partners, making certification a key indicator of quality service.
Custom pricing models tailored to campaign complexity can significantly impact your returns, with potential gains of £2 for every £1 spent on Google Ads. Many top agencies avoid fixed packages, instead offering pricing that reflects your campaign’s unique needs and business objectives.
Industry-specific expertise is another important factor. Agencies with experience in your sector can deliver strategies tailored to your audience, whether you’re in eCommerce, an SME, or a B2B company. This specialised knowledge often leads to more effective campaigns.
Lastly, transparent communication and measurable ROI are non-negotiable. Look for agencies that provide detailed proposals, dedicated account management, and clear performance metrics. Many leading agencies also offer free initial audits or consultations, giving you the chance to evaluate their suitability before making a commitment.
FAQs
How can I tell if a PPC agency in London is delivering a good return on investment?
Evaluating ROI with a London PPC Agency
To determine if a PPC agency in London is delivering a solid return on investment (ROI), keep a close eye on key performance metrics like return on ad spend (ROAS), conversion rates, click-through rates (CTR), and cost-per-click (CPC). These metrics reveal how well your advertising budget is being put to use.
Accurate conversion tracking is essential for measuring the revenue generated by your campaigns. With this in place, you can directly compare your ad spend to actual outcomes, making it simpler to gauge profitability. By regularly analysing these metrics, you can ensure your campaigns are generating measurable results and making the most of your budget.
What qualifications should a PPC agency have to show they are skilled and trustworthy?
When selecting a PPC agency, it’s important to check for certifications that reflect their expertise and reliability. Key qualifications to look out for include the Google Ads Certification, which demonstrates a strong understanding of managing Google Ads campaigns, and the Digital Marketing Institute (DMI) Paid Search Certificate, which highlights advanced PPC strategy skills. Certifications from reputable bodies like the Chartered Institute of Marketing (CIM) or LSIB also signal a high standard of skill and professionalism.
These qualifications indicate that the agency stays current with industry practices and possesses the know-how to achieve effective outcomes. Make sure to verify their certifications and also take into account factors like client testimonials and case studies to ensure their approach aligns with your business objectives.
Why is it essential for a PPC agency to tailor its services to specific industries?
Tailored services play a crucial role for any PPC agency because no two industries are exactly alike. Each comes with its own set of audiences, challenges, and objectives. By crafting customised strategies, agencies can design campaigns that align perfectly with the unique needs and behaviours of a specific sector.
This personalised approach not only boosts ROI but also ensures campaigns adhere to industry standards and prioritise the metrics that truly matter. When an agency brings sector-specific expertise to the table, it can deliver sharper, more meaningful results, making every penny of your investment count.
